Seoul Welcome Week 2026: free gifts and deals for tourists (until Oct 11)
Seoul's tourist welcome campaign runs until October 11, 2026: a welcome center in Myeongdong, a free heritage pass at the airport, culture classes, and cruise and souvenir deals.
Myeongdong Theater · Photo: lumoplank (CC0), via Wikimedia Commons
- When
- Sept 19 – Oct 11, 2026
- Who
- Foreign visitors
- Price
- Free programs; discounts on cruises and souvenirs
What you can still get
- TO OCT 8Seoul Welcome Center, Myeongdong
Travel info and interpreting in English, Chinese and Japanese, plus K-pop performances, a lucky draw and a join-in art program.
명동역 6번 출구Google Maps - AIRPORTSFree Discover Seoul Pass, Heritage Edition
A mobile pass with free entry to 12 heritage sites, including the four palaces, Jongmyo Shrine and royal tombs, and discounts at 110+ partners. Handed out first come, first served at the tourist info centers in Incheon Airport T1/T2 and Gimpo Airport.
인천공항 관광안내센터Google Maps - TO OCT 10Seoul Culture Lounge
Songpyeon (half-moon rice cake) making and Korean traditional dance on the 11th floor of Seoul Tourism Plaza.
서울 중구 청계천로 85 서울관광플라자 11층Google Maps - TO OCT 1120% off Han River cruises
Seoul Cruise gives foreign visitors 20% off cruise tickets during Welcome Week.
- TO OCT 11Seoul My Soul Shop sale
Discounts at six Seoul My Soul Shop souvenir stores, with gifts for buyers.
- TO OCT 7"Light Up Your SEOUL" pop-up, COEX Mall
74 official Seoul goods in one pop-up at Starfield COEX Mall.
스타필드 코엑스몰Google Maps
Local tips
- Free passes are first come, first served, so ask at the airport info desk as soon as you land.
- Myeongdong is busiest in the evening; go to the welcome center in the afternoon (our tip).
- Bring your passport for anything aimed at foreign visitors.
FAQ
What is Seoul Welcome Week 2026?
A Seoul city campaign for foreign visitors from Sept 19 to Oct 11, 2026, with a welcome center in Myeongdong, free heritage passes at the airports, culture classes and discounts.
Where is the Seoul Welcome Center?
Near Exit 6 of Myeongdong Station (Line 4), open Oct 1–8, 2026.
How do I get the free Discover Seoul Pass Heritage Edition?
Ask at the tourist information centers in Incheon Airport Terminals 1 and 2 or Gimpo Airport. It's handed out first come, first served.
Sources: Newspim (Sept 23, 2026) · Financial News (Sept 15, 2026) · Aju News (Sept 15, 2026) · The Travel News