Free K‑drama exhibition in Seoul until Nov 19

K-DRAMA · UPDATED OCT 28, 2026

When: Until Thu, Nov 19, 2026
Hours: Tue–Sun 10am–8pm · closed Mondays
Where: HiKR Ground 4F · 40 Cheonggyecheon-ro, Jung-gu
Subway: Jonggak Station (Line 1), Exit 5 · 220 m
Price: Free, no booking needed

Studio Dragon and the Korea Tourism Organization filled the 4th floor of HiKR Ground with lines, scenes, OSTs, props and filming locations from about 40 K-dramas. Entry is free, it's 220 m from Jonggak Station, and a kiosk at the end turns your favorite scenes into a trip route and a travel ticket.

The entrance, a Hotel Del Luna front desk · Image: Studio Dragon / CJ ENM

What's inside: 5 zones

SCRIPTFamous lines you can collect
Walls of memorable lines. Type lines into your own script and pick up postcards of famous lines and scenes.
SCENEKey scenes
The big moments from each drama, with a chance to pick a scene to rewatch.
SOUNDOST playlists
Themed playlists of drama soundtracks, with headphones at listening stations.
PROPReal filming props
Props used in the actual shoots, in glass cases. Collect prop stickers as you go.
LOCATIONWhere the scenes were filmed
A map wall of filming locations. Scan what you collected at the kiosk and it suggests a regional trip route for your taste, with a travel ticket to take home.

Which dramas

40+About 40 Studio Dragon dramas
Including Goblin, Mr. Sunshine, Hotel Del Luna, Crash Landing on You, True Beauty, Vincenzo, Hometown Cha-Cha-Cha, Yumi's Cells, Our Blues, Queen of Tears and Bon Appétit, Your Majesty.
ENTRYYou check in at Hotel Del Luna
The entrance is a replica of the Hotel Del Luna front desk. Main exhibits and guide text come with English descriptions.

Getting there

ADDRESSHiKR Ground, 4th floor
The Korea Tourism Organization building on Cheonggyecheon stream. From Jonggak Station (Line 1) Exit 5, walk straight about 220 m and cross the stream; HiKR Ground is on your left.
서울 중구 청계천로 40 하이커그라운드 4층Google Maps
HOURSTue–Sun, 10am–8pm
Floors 1–4 are closed on Mondays. The last day is Thursday, Nov 19.

How it works

1Walk in, no ticket
Entry is free and you don't need to book. Staff guide you through the color-coded theme zones in order.
2Collect as you go
Type lines into your own script, then pick up postcards, record-shaped pieces and prop stickers in each zone.
3Scan at the kiosk
At the end, the kiosk reads what you collected, suggests a regional trip route that fits your taste and gives you a ticket with the travel info.

Make it an evening (our route)

BEFOREWalk Cheonggyecheon stream
Our tip: go down to the stream right outside at dusk, when the lights come on, and walk a few bridges east.
AFTERGwanghwamun and Gyeongbokgung
Our tip: Cheonggye Plaza at the head of the stream leads straight to Gwanghwamun Square and the palace gate, about a 10–15 minute walk.

Say it in Korean (show this screen)

SAYWhere is the K-drama exhibition?
kei-deu-ra-ma jeon-si eo-di-ye-yo?
K드라마 전시 어디예요?
SAYIs it free?
mu-ryo-ye-yo?
무료예요?
SAYWhich floor?
myeot cheung-i-e-yo?
몇 층이에요?

Local tips

Don't go on a Monday: floors 1–4 of HiKR Ground are closed.
Our tip: weekday afternoons are calmer than weekends.
Hours are from the organizers and the Seoul city news site; they can change, so check HiKR Ground's Instagram (@hikrground_official) before you go.