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Busan Hanwoo Gourmet Tour
- When
- Oct 23 – Nov 6, 2026 (15 days)
- Who
- Foreign tourists visiting or staying in Busan
- What you get
- Up to ₩30,000 per person toward a hanwoo meal
- Where
- 4 restaurants in Haeundae, Gwangalli (Suyeong) and Sasang
- Limit
- Max 100 people per restaurant (400 in total)
Until November 6, 2026, Busan City and the Hanwoo Board give foreign visitors up to ₩30,000 per person toward a hanwoo (Korean beef) meal at 4 restaurants. You post a photo on Instagram and register it with the QR code in the restaurant. Here are the 4 places, the steps, and what to say.
Hanwoo on the grill (illustration, not at these restaurants) · Photo: Oleg Yunakov (CC BY-SA 4.0), via Wikimedia Commons
The 4 restaurants
- HAEUNDAEYukhwamok (육화목)
Hanwoo charcoal grill; the city lists ribeye (kkot-deungsim) among its dishes.
육화목 (해운대구)Google Maps - HAEUNDAESogonggan (소공간)
Korean dining with 1++ grade hanwoo; known for hanwoo steak.
소공간 (해운대구)Google Maps - GWANGALLIGwangalli Eonyang Bulgogi Busanjip (광안리 언양불고기부산집)
Bulgogi made with hanwoo cow beef; running for about 30 years. Note: there is more than one 'Eonyang Bulgogi' in Busan, so check it's the Gwangalli (Suyeong-gu) one.
광안리 언양불고기부산집 (수영구)Google Maps - SASANGGombo Sikdang (곰보식당)
Hanwoo specialist for about 50 years; galbisal (rib meat) and more.
곰보식당 (사상구)Google Maps
How to claim it
- 1Order hanwoo and take a photo
At one of the 4 restaurants above.
- 2Post the photo on your Instagram
Your own personal account.
- 3Scan the QR notice in the restaurant
Register your visit details and the photo you posted. The restaurants have notices and table cards in English, Chinese and Japanese.
- 4Show staff the completion screen
That's how you get the meal support (up to ₩30,000 per person).
Getting there
- MAPSearch the Korean name
Tap a restaurant's map button above, or paste its Korean name into Google Maps, Naver Map or KakaoMap. Check the district matches (Haeundae-gu, Suyeong-gu or Sasang-gu).
- TAXIShow the driver the Korean name
Use the Copy button next to the Korean name and show it on your phone.
Make it an evening (our route)
- HAEUNDAEHaeundae Beach walk, then dinner
Do the beach at sunset, then Yukhwamok or Sogonggan.
- GWANGALLIBulgogi, then Gwangan Bridge at night
The bridge lights up after dark; Gwangalli Beach is the classic viewpoint.
Say it in Korean (show this screen)
- SAYI'm here for the Hanwoo Gourmet Tour.
han-u mi-sik tu-eo cham-yeo-ha-ryeo-go wa-sseo-yo.
한우미식투어 참여하려고 왔어요. - SAYWhere is the QR code?
QR kko-deu eo-di i-sseo-yo?
QR코드 어디 있어요? - SAYI finished registering.
deung-nok wan-ryo-haet-seo-yo.
등록 완료했어요.
Local tips
- Our tip: ask staff whether spots are still left before you order; each restaurant can support up to 100 people.
- Our tip: bring your passport in case they need to see you're a foreign visitor (the city's notice doesn't say).
- This is a pilot; Busan says it will review the results before deciding whether to expand it. Terms can change, so check with the restaurant.
FAQ
Who can join Busan's Hanwoo Gourmet Tour?
Foreign tourists visiting or staying in Busan, from Oct 23 to Nov 6, 2026.
How much do you get?
Up to ₩30,000 per person toward a hanwoo meal, for up to 100 people per restaurant.
Which restaurants take part?
Yukhwamok and Sogonggan in Haeundae, Gwangalli Eonyang Bulgogi Busanjip in Suyeong-gu, and Gombo Sikdang in Sasang-gu.
What do you have to do?
Post a photo of your hanwoo on your Instagram, register it with the restaurant's QR code, and show staff the completion screen.
Sources: Busan Metropolitan City press release (Oct 23, 2026) · Financial News: Busan to launch Hanwoo Gourmet Tour for foreign visitors (Oct 23, 2026) · Newspim: Busan runs Hanwoo Gourmet Tour for foreigners (Oct 23, 2026) · Seoul Economic Daily: up to ₩30,000 meal support, 4 restaurants